UPM Raflatac releases a new e-book guide on packaging recyclability, aiding FMCG sector in label selection for sustainable packaging solutions.

UPM Raflatac Launches E-Book Guide to Enhance Packaging Recyclability

UPM Raflatac has launched a new e-book called the Packaging Recyclability Guide, aimed at enhancing the recyclability of packaging across the fast-moving consumer goods (FMCG) sector. This guide provides practical insights and guidelines on choosing the right labels to improve packaging circularity. The e-book is available as a free resource on the UPM Raflatac website and is designed to help packaging designers, brand owners, and label printers make informed decisions that align with current sustainability regulations.

With the new EU Packaging and Packaging Waste Regulation (PPWR) in focus, UPM Raflatac’s guide emphasizes the importance of proper label selection in achieving recyclable, reusable, or compostable packaging solutions. It details how using appropriate label materials can reduce Extended Producer Responsibility (EPR) fees, making it a cost-effective strategy for businesses. The e-book covers SmartCircle label materials, which are compatible with various recycling streams like PET, HDPE, and fiber-based packaging, offering a comprehensive approach to enhancing recyclability.

Suvi Rasa, Manager of Sustainability at UPM Raflatac, highlighted the company’s commitment to making the transition to sustainable packaging easier for businesses by providing practical advice and technical guidance. The guide also delves into Extended Producer Responsibility schemes, Life Cycle Assessment (LCA) methods, and how companies can adapt to meet the evolving demands of both legislation and consumer expectations.

As packaging circularity gains traction, UPM Raflatac’s initiative aims to simplify the process for industry stakeholders, encouraging them to make sustainability a core part of their packaging strategy. This resource underscores UPM Raflatac’s leadership in promoting renewable and responsible labeling solutions that align with a future beyond fossil-based materials.


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