Wayfair has made significant strides in enhancing packaging recyclability and setting ambitious sustainability goals, as outlined in its 2023 ESG report. The company aims to achieve a 90% waste diversion rate globally by 2030, building upon its 42% achievement in 2023.

"[T]ogether with our partners, we are introducing new processes and waste collection equipment to improve diversion rates and reduce costs," the report states.

Wayfair's white glove delivery service plays a pivotal role in waste reduction by facilitating the return of packaging materials to Wayfair facilities for recycling and disposal. Additionally, a pilot program focuses on recycling Styrofoam, addressing environmental concerns associated with packaging materials.

The company has increased the recyclability of its packaging materials to 90%, up from 82% in the previous year. This improvement is largely attributed to the expanded use of paper-based mailers in the U.S., featuring 100% recyclable content, and the adoption of paper-based, recyclable filler packaging in Germany and the UK.

"Our procurement team also includes requirements for recycled content and recyclability in their processes," notes the report. In 2023, Wayfair achieved a 34% recycled content in its globally procured paper-based packaging.

Despite a slight increase of 0.3% in scope 1 and 2 emissions in 2023, attributed to business growth, Wayfair remains committed to its 2035 goal of reducing these emissions by 63% from a 2020 baseline.