WRAP, the anti-waste charity, is urging the UK government to ban primary packaging on certain fresh produce by 2030, aiming to reduce plastic waste and household food waste. The recommended ban would cover products like apples, bananas, and tomatoes sold in quantities under 1.5kg. This initiative is seen as crucial for reducing the 70,000 tonnes of single-use plastic currently used annually for fresh fruit and vegetables. However, critics argue that packaging extends shelf life, helping reduce food waste. Similar bans have already been enacted in France and are planned across the EU by 2030.

The proposal follows research by WRAP showing that loose fruit and vegetables can reduce food waste at home, which accounts for 70% of all edible waste. WRAP's plan would also align with the EU’s Packaging and Packaging Waste Regulation (PPWR), which targets single-use plastic reduction. WRAP emphasizes that the ban should cover all packaging materials, not just plastics, given the environmental impact of other materials.

WRAP has been collaborating with retailers and the fresh produce industry through its 'Pathway to Selling More Uncut Fresh Fruit and Vegetables Loose' initiative. It aims for 50% of fresh produce sales volume to be loose by 2030. However, transitioning to a predominantly loose system presents challenges, such as the potential impact on point-of-sale branding and marketing, as well as product protection during transport.

Despite the obstacles, WRAP advocates for policy interventions like a formal consultation and economic impact assessments to level the playing field. The organization believes that with the right regulatory framework, the UK can achieve significant reductions in packaging waste and food waste, contributing to environmental sustainability.