Creative technology studio Appetite Creative today announced the launch of ‘Connected Packaging: The Game-Changing Marketing Tool’ now available in Spanish. Authored by Managing Director, Jenny Stanley, a pioneer in the connected packaging industry, her comprehensive guide offers fresh perspectives on this rapidly evolving field.

The book, initially launched in September 2024, provides an extensive exploration of connected packaging that bridges the gap between physical products and digital experiences. 

Proving popular to date, the United States has seen the highest sales rate at 32%, followed by Germany at 26% and the United Kingdom at 21%. The other four countries in which the book is available, include Spain, France, Netherlands and Sweden, each represent 5% of total sales.

“It’s brilliant to see my book resonate with industry leaders worldwide in such a short time. Labelled a ‘must-read’ for anyone in marketing or packaging innovation, I hope it helps to demystify the technology and showcase its immense potential for marketers and brands alike. As I’ve said repeatedly, it's the future of brand-consumer relationships,” said author Jenny Stanley.

Spanning nine chapters, the book covers everything from the historical evolution of connected packaging and future trends to regulatory and ethical considerations. Packaging legislation, especially in the European Union, has been reformed substantially since 2018, and this is the first comprehensive book on the topic to include insights and advice for those navigating this recent wave of change. 

Drawing from her extensive experience and Appetite Creative's position as a global leader in the sector, Stanley offers readers a unique blend of practical insights, case studies, and future projections. The book also includes a glossary of terms and a comprehensive list of resources for further reading, making it an essential reference for professionals in marketing, packaging, and brand management.

The book features contributions from industry leaders, including executives from AIPIA, Domino, GS1, Digimarc, PolyTag, Avery Dennison, Koenig & Bauer, Laava, Amazon and Packaging Europe providing a comprehensive view of the Connected Packaging landscape. These expert insights offer readers a well-rounded understanding of the technology's applications across various sectors.

Key topics covered in the book include:

1: The Evolution of Connected Packaging: A chronological journey from barcodes to advanced technologies like NFC and AR.

2: Technology Behind Connected Packaging: In-depth explanations of QR codes, NFC, Bluetooth beacons, and digital watermarking.

3: Business Case for Connected Packaging: Insights into marketing, supply chain management, and sustainability benefits.

4: Case Studies and Industry Examples: Analysis of successful campaigns and lessons learned.

5: Consumer Experience: Understanding interactive engagement and leveraging behavioural insights.

6: Designing and Implementing Connected Packaging: Strategic planning and implementation strategies.

7: Future Trends: Emerging technologies, market predictions, and potential challenges.

8: Regulatory and Ethical Considerations: Compliance, privacy, and ethical marketing practices.

9: Conclusions and final summary.

‘Connected Packaging: The Game-Changing Marketing Tool’ is now available to buy from Amazon - Spanish version here and English version here. 

-Ends-

Notes to editors 

About Jenny Stanley, Founder and Managing Director, Appetite Creative 

Jenny has over 20 years experience in international sales management across the media, advertising and creative technology industries. Jenny is Managing Director and Founder of the global leader in connected packaging, Appetite Creative. The creative technology studio unites brands with audiences through web app based interactive brand experiences.

Jenny has pioneered the integration of digital experiences into physical packaging, transforming it into a powerful marketing tool that drives consumer engagement and provides valuable data insights for brands. Under her leadership, Appetite Creative has developed groundbreaking connected packaging campaigns reaching millions of consumers worldwide, for global brands including Tetra Pak, AB InBev and Nestlé. 

Her latest book released in September 2024, ‘Connected Packaging: The Game-Changing Marketing Tool’ was an industry first on the subject of connected packaging. Jenny’s comprehensive guide offers fresh perspectives on this rapidly evolving field.

Prior to launching Appetite Creative in 2015, she began her career at Microsoft as a senior member of the sales team, she then moved to UTarget and Oddcast leading business development. Latterly, she was sales director at EyeWonder/Mediamind and European commercial director at Adform.

About Appetite Creative

Appetite Creative, the global leader in connected packaging, unites brands with audiences through web app based immersive brand experiences. The team of digital marketing specialists use cutting-edge technology to help advertisers better understand audiences, optimise marketing, drive sales and improve two-way customer communications. 

Operating across the EMEA, Americas and MENA regions, Appetite Creative helps brands realise the potential of their most powerful marketing asset already found in the hands of their customers, by turning product packaging into a media channel. 

Appetite Creative works with a variety of recognisable brands including Bacardi, Tetra Pak, Greiner Packaging, Pepsi and Coca-Cola.

As pioneers in the field, Appetite Creative hosts the Global Connected Packaging Summit and facilitates the Global Connected Packaging Survey annually. In 2024, managing director, Jenny Stanley, authored the first definitive book on the topic titled: ‘Connected Packaging: The Game-Changing Marketing Tool’.

For more information: 

@appetite_tweets