Jenny Stanley releases Spanish edition of 'Connected Packaging: The Game-Changing Marketing Tool', expanding global access to strategic insights on packaging innovation.
Jenny Stanley, a pioneering voice in the connected packaging sector and Managing Director of Appetite Creative, has launched the Spanish edition of her acclaimed book, Connected Packaging: The Game-Changing Marketing Tool. This release expands the book’s accessibility, reinforcing its global relevance as a definitive guide to the evolution and future of packaging as a marketing platform.
The book, originally released in September 2024, is more than a technical manual — it is a strategic guide offering insights into how packaging is being transformed into an interactive touchpoint between brands and consumers. Now in Spanish, it aims to reach new markets across Europe and Latin America, helping professionals in marketing and packaging better understand this fast-moving domain.
“It’s brilliant to see my book resonate with industry leaders worldwide in such a short time,” said Stanley. “Labelled a ‘must-read’ for marketers and innovators, I hope it helps demystify the technology and spotlight its immense potential.”
The book covers nine comprehensive chapters that span the historical development of connected packaging, current technologies like NFC, QR codes, and digital watermarking, and the future trends reshaping the industry. With over 300 pages, the guide includes:
- Case studies and real-world applications from companies such as Amazon, Avery Dennison, and Nestlé
- Expert contributions from executives at AIPIA, GS1, Digimarc, PolyTag, and others
- Strategic insights for implementing connected packaging campaigns
- Regulatory and ethical frameworks focusing on the EU’s recent reforms
- Glossary and further resources to guide readers beyond the book
Global reception of the book has been strong. The U.S. has accounted for 32% of sales, followed by Germany (26%) and the U.K. (21%). Spain, France, the Netherlands, and Sweden have each contributed 5%, prompting the logical release of a localized Spanish edition to meet growing demand in Spanish-speaking markets.
Appetite Creative, under Stanley’s leadership, has spearheaded several high-impact connected packaging campaigns globally, working with major players like Tetra Pak, Bacardi, and Pepsi. The firm is also the organizer of the annual Global Connected Packaging Summit and the publisher of the Global Connected Packaging Survey, solidifying its position as a thought leader in the field.
Stanley’s background in advertising and creative tech — including prior roles at Microsoft, UTarget, and Adform — adds further depth to her understanding of brand communication. The book distills decades of experience into a format that’s both accessible and actionable for professionals seeking to drive consumer engagement and gather valuable first-party data.
Connected Packaging: The Game-Changing Marketing Tool is available in Spanish and English via Amazon. For professionals in branding, marketing, or packaging design, this book is poised to become an essential reference for navigating the future of connected consumer experiences.
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